Erin McAdams, a College of Charleston political science professor, said Haley needs to speak directly with conservative South Carolina. Her latest campaign ad looks far more personal. It stars Haley, spends nearly every second with the camera on her, and she never mentions her opponent.

http://www.thestate.com/2010/10/25/1528526/debate-tonight.html#ixzz13OgKv2ny