Greg Keys is sharpening his mind and business acumen at the College of Charleston. But lately, it’s his face getting all the attention.

CofC junior Greg Keys (at right) appears with Darius Rucker in the music video for "Homegrown Honey."

CofC junior Greg Keys (at right) appears with Darius Rucker in the music video for “Homegrown Honey.”

That’s Keys in country music star Darius Rucker’s new music video for the hit single “Homegrown Honey.” Keys appears in the video as a “friend” of Rucker’s, his arm draped around the Hootie & the Blowfish frontman. (Scroll down to watch the video. Keys appears three times starting around the 1:44 mark).

Keys, a junior business administration major and psychology minor, was invited to the video shoot through his modeling agency, Tout Talent in Mt. Pleasant.

“The whole video was shot at Coastal Carolina, and I actually was given no previous instructions on what to do at my part,” says Keys. “We were just told to interact with him as he passed by, and since I heard the song about a thousand times that day I thought I would just throw my arm around him and start singing along with him.”

An added perk was that Keys got to meet the singer and his family as well as sit in the front row at a concert Rucker played later that night.

“It was an amazing process and such a fun night for all of us involved,” says Keys.

CofC junior and fashion model Greg Keys strikes a pose.

CofC junior and fashion model Greg Keys strikes a pose.

Originally from Rochester, N.Y., Keys is no stranger to the spotlight. He’s been making a name for himself in modeling and acting. He has modeled during Charleston Fashion Week the past two years. And earlier this month, he appeared in an episode of the Bravo TV reality show “Southern Charm.”

Read about other CofC connections to “Southern Charm.

But Keys is not just a pretty face. He’s a serious student, has been playing piano most of his life and can also belt out a tune. His musical talents helped him win the title of Mr. College of Charleston in 2014.

In fact, Keys talked about music with Rucker during breaks on the set of the music video.

“I got to talk to him about where I want to go with my career and how his music has impacted me as a fan,” Keys says. “The knowledge he spoke and the kindheartedness he had towards everyone working the video really exemplified just how great of a man Darius Rucker is.”