Lindsey Barr, health educator at the College of Charleston, agrees, noting that there is even peer pressure to be healthy.

“It’s become hip to do yoga, be vegetarian and eat locally grown food,” she says.

Barr says the college’s newsletter, Wholistic Healer, (which has a Facebook page) seeks to further encourage “the understanding between the way you live and how you feel.” The college also created the “Cougar Cookbook” that emphasizes “mindful eating.”