John Antun, director of the Culinary Institute at the University of Tennessee, Knoxville, and Robert Frash Jr., chair of the retail, hospitality and tourism department at the College of Charleston, South Carolina, have developed a 20-item scale they say can accurately predict whether or not diners will like a restaurant and go back to it.

http://www.theglobeandmail.com/life/the-hot-button/dining-out-study-predicts-why-youll-return/article1869293/