You may now address him as “Mr. Ambassador.”

College of Charleston Hospitality and Tourism professor Steve Litvin has been named a Fulbright Ambassador.

Steve Litvin

Steve Litvin

As an ambassador, Litvin will serve as a representative of the Fulbright Scholar Program and help with outreach efforts to the higher education community.

“From the day I began teaching, the hope of earning a Fulbright was an aspirational goal,” says Litvin.

Litvin’s Fulbright award was as University of Guelph (Ontario, Canada) Research Chair in Sustainable Commerce, hosted by the University of Guelph College of Business and Economics.  The focus of his Fulbright research related to the issue of destination management in heritage cities, with a focus on Niagara-on-the-Lake. He has been able to apply that experience in studying Charleston’s tourism policies.

“Though my award was research only, when asked if I would consider teaching a class I readily agreed,” he says. “I enjoyed the opportunity to meet Canadian students and to interact with faculty as a teaching colleague. I traveled around the Province of Ontario studying and learning, with doors opened readily to welcome me as a visiting scholar. But perhaps the highlights of my visit were the invitations I received to speak at other universities.”

Litvin earned his undergraduate degree from Bentley College, an MBA from Babson College and a Doctor of Business Administration degree from the University of South Australia’s International Graduate School of Management.Litvin’s main areas of interest are tourism consumer behavior and tourism impacts. He is very active advising on local Charleston tourism issues.

For more than 65 years the Council for International Exchange of Scholars, a division of the Institute of International Education, has served as the collaborating agency for the U.S. Department of State in administering the Fulbright Scholar Program. The worldwide success of the program has been built on the talent, commitment and professionalism of scholars who have served universities and research institutions in more than 155 countries.