Jamaal Walton has been named associate athletics director for external operations at College of Charleston.


Jamaal Walton
Director of Marketing and Promotions

Walton is currently the director of marketing and promotions at the University of Alabama – a post he has held since 2012. There, he supervises and oversees all marketing efforts for the Crimson Tide’s 21-varsity sports program along with the associate athletics director for strategic marketing.

“We are excited to have Jamaal join the Cougar Family,” says Director of Athletics Matt Roberts. “I’ve known him since our days together at Oklahoma and kept an eye on him during his time at Alabama. He has grown into one of the rising stars in our profession. He will be a great addition to our department and external team as we continue to grow our brand, while engaging the Charleston community in meaningful ways.”

Prior to Alabama, Walton was the assistant director of marketing and promotions at the University of Oklahoma from 2010-12. There, he developed and implemented marketing and promotional plans for the baseball, volleyball and wrestling programs. OU generated the most season tickets sold for the 2012 baseball season since 2001 and gained the highest total attendance and average for the 2011 baseball season since 2004.

He officially begins working at the College on March 7, 2017.