Digital and social media are undeniable forces in marketing, and if businesses — both small and large — are to thrive, strong digital marketing strategies are key.

That’s why the College of Charleston’s School of Professional Studies is offering two days of entry-level seminars to familiarize small-business owners with digital marketing strategies and provide resources for building a cohesive brand identity.

RELATED: Register for the Digital Marketing  and Social Media Workshop

Marketing industry veterans seeking to adapt to this rapidly changing landscape will also benefit from a survey of digital marketing platforms and practices.

With both lectures and interactive exercises, expert instructors will guide students through the latest digital marketing and social media platforms, strategies and trends. Students will also have opportunities to present real-life scenarios and network with local industry leaders.

Get to know all the platforms of social media, content creation, pay-per-click-marketing and Google Analytics. Learn more about the instructors for the May 18-19 course here.