The College of Charleston School of Business Department of Management and Marketing will host founder and executive chairman of PureCars, Jeremy Anspach, for the Make Your Mark Speaker Series on Wednesday, March 6, 2019.
Anspach, a Detroit native and automotive-marketing pioneer, founded PureCars in 2007 after recognizing the impacts the digital age was having on consumer behavior.
PureCars is a leading marketing automation and business intelligence technology company that helps dealers sell more cars. The company has won numerous awards including best search engine marketing provider, best place to work, fastest-growing company in South Carolina and Inc. 5000‘s single fastest-growing automotive company.
The digital marketing guru’s drive and passion led PureCars to become one of only seven automotive Google Premier Partners, powering digital marketing for more than 3,000 dealers across the country. In 2015, Anspach led the PureCars team to a successful acquisition by Raycom Media, one of the largest broadcast companies in the country.
Esta Shah, assistant professor of marketing and series coordinator, says the School of Business is looking forward to hosting the digital marketing visionary.
“Mr. Anspach understood the growing impact of digital marketing on consumers well before his peers and was able to convert that insight into a transformative business in the automotive industry,” says Shah. “We hope local business professionals and friends of the College will join our students for this engaging and enlightening lecture on the power of digital marketing in the modern age.”
This event is free and open to the public and will begin with a networking mixer at 6 p.m. in the Tate Gallery on the second floor of the business school. Following the mixer, Anspach will speak at 7 p.m. in the Wells Fargo Auditorium in the Beatty Center of the School of Business, located at 5 Liberty St.
The Make Your Mark Speaker Series hosted by the School of Business Department of Management and Marketing showcases prominent marketing experts. Each event kicks off with a networking reception and follows with a formal presentation by an industry professional.