Rene Mueller, professor of international marketing at the College of Charleston School of Business, has been named co-chair of the South Carolina International Trade Coalition (SCITC).
SCITC is an organization made up of government agencies, trade associations, educational institutions and other organizations providing export services to companies across South Carolina. The coalition also contributes training and educational outreach programs to companies in the state.
“It is a privilege to co-chair the South Carolina International Trade Coalition,” says Mueller. “Fully 95 percent of the world’s consumers live outside the U.S. To be successful in today’s market, firms need to seek international opportunities. For over 15 years, the members of the South Carolina International Trade Coalition have worked hard at assisting South Carolina firms, big and small, to find new overseas markets for their products and services.”
At the College, Mueller serves as the director of the international business program and the Global Business Resource Center. Housed within the School of Business, the center supports the development of international education opportunities so students may gain the necessary international business skills needed to compete effectively in today’s globalized economy. It also serves the global trade community by hosting and supporting several training and education programs, such as the NASBITE (North American Small Business International Trade Educators) Certified Global Business Professional training course.